Behind SempreMilan: The investment [Bonus article]

Welcome to the third edition of Behind SempreMilan! In this series, we bring you closer to the SempreMilan brand by taking a look at everything from how we founded the site, the life-changing investment in 2019 and how we operate on a daily basis. The time out, having covered our origin story and the first years in business, we will take a look at the investment.

Note: The following article is a first-person narration told by the co-founder Isak Möller, also including comments from the co-founder Oliver Fisher.

How we got approached

As covered in the previous editions, the beginning of 2019 was when we really started to ramp up our coverage on the site. Our ranking on NewsNow was consistently great and our authority on Google was increasing at a great pace. Above all, however, we had gained a large audience of Milan fans who were interested in reading about the team on a daily basis.