Departure of the Danes: Their work, exclusive comment and skyrocketed revenue [Bonus article]

If you have followed Milan closely in the last few months, or at least the news, you will know that the Rossoneri’s now-former Chief Revenue Officer Casper Stylsvig recently left to join Chelsea. Right around the same time, his compatriot Alex Rasmussen (Global Sponsorship Manager) also announced his departure from the club to join Ferrari.

The new destinations of the two Danes are noteworthy and must mean that they did something right at Milan. That is indeed the case, with incredible commercial growth in the last couple of years. But how did they do it? In this article, we take a look at everything you need to know: the key strategies implemented, the resulting revenue figures and an exclusive comment from one of the protagonists.