Why all this fuss, if it's not true? [Bonus article]

In recent weeks, there have been many rumours regarding a potential takeover of AC Milan, with Gerry Cardinale meeting investors in the Gulf area. For those who aren’t too familiar with the situation, it could seem like a takeover is indeed on the cards. That is not exactly the case, of course, but the American isn’t helping himself.

Many Rossoneri fans have been getting their hopes up with the idea of PIF, the Saudi Arabian Public Investment Fund, buying the club from Cardinale and investing heavily to improve the Milan squad. All of this is far too premature, it goes without saying, though the American has indeed met with PIF as well as other investors in the Gulf area.

So, then, what is actually the truth? It is rather complicated and has many different layers. But one thing that has struck us a lot is the media strategy adopted by Cardinale, which is certainly worth highlighting and analysing a bit deeper. Because it’s not exactly the strategy we would have chosen if we were in his shoes.