Updated explanation of Milan's 2023-24 mercato in financial terms [Bonus article]
A few months ago, we explained what AC Milan’s mercato could look like this summer. Shortly after, Paolo Maldini and Ricky Massara were sacked and that certainly changed the situation quite a lot. Therefore, we have decided to explain the mercato once again, but based on the signings made and the current targets. (The figures were last updated on August 29).
Indeed, looking back at the prediction made in the first article (which, in any case, wasn’t the main point), a lot has changed and one can safely say that the way it has panned out is much better. The sale of Sandro Tonali has given Milan’s budget a much-needed boost and a total of seven signings have been announced thus far.
We gave quite a lot of backstory in the previous article regarding the sponsorships that Milan have secured and the revenue collected from the Champions League. But to quickly recap, the key sponsorships are those of Emirates and Puma as they have doubled in value, resulting in an additional €30m in revenue.
The Champions League run brought a total of €125m into the club’s coffers and this is expected to result in a profit for the financial year of 2022-23. And that is indeed huge for the Rossoneri, especially given that the new deals with Fly Emirates and Puma have come into effect in the 2023-24 financial year.
In any case, let’s take a look at the signings made and how they each affect the balance sheet. We will also take a look at the expected departures and what they mean for the balance sheet, seeing as they are just as important as the signings. Afterwards, we will try to explain what the numbers mean as best as possible.
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